A results-driven designer living in Rio de Janeiro, Brazil, who’s spent the last 12 years helping create thoughtful digital products and experiences across TV, web, mobile, and tablet.
Specializing in bringing ideas to life through prototyping, visual design, and UI systems — along with strategic thinking grounded in a user-centered approach and the endless insights on human behavior and perception from cognitive and behavioral sciences.
Whether it’s partnering with new teams, workshopping ideas, or mentoring other designers, a collaborative and team-first philosophy always remains central.
I define myself as a curious person who values humanity and humbleness.
Gabrielle is one of the most creative and talented experts in her field! She has a high level of communication, extremely attentive, and very creative. She created a beautiful homepage. We are so Excited to have her part of our team and help with rebranding!"
Tanya Marwah
Vice President, Business Strategy at MarlasFashions.com
Experience
UX/UI Designer
Dotz — Sao Paulo, Aug · 2021–2023
- Driving the design of a coherent and consistent user experience across all digital touchpoints
- Continuing to champion data-driven web design for marketing through experimentation and user testing, ensuring delivery of errorless, timely & engaging marketing campaigns
- Responsible for evolving the web experience of Dotz; updated and designed new and effective web pages to reflect business strategy and direction.
Senior Digital Designer
N1 Digital agency — Rio de Janeiro, Aug · 2016–2021
- Wore many hats as a designer integrated into agile teams made up of developers, PO’s, PM’s, and clients for some of Brazil’s biggest eCommerse brands.
- Closely collaborated with stakeholders, external agencies and internal creative teams
- Responsible for recruiting and onboarding a small design team remotely, during the pandemic
UX/UI Designer
B2W Digital — Rio de Janeiro, May · 2013–2015
- Responsible for evolving the web experience of Shoptime.com.br - the first Brazil's TV sales; updated and designed new and effective web pages to reflect business strategy and direction
- Closely collaborated with Creative and Web teams; contributed to the expansion and adoption of Shoptime new brand guidelines rules.
Digital Designer
Profite — Rio de Janeiro, Aus · 2013–2014
- Work together with the UX team to understand the user needs to create intuitive and concise UX for the different customer needs. I supported them designing personas and with benchmarks.
- Designed engaging email campaigns, email templates for automation with a team of developers, copywriters & strategists
- I designed dozens of eCommerce projects and landing pages campaigns for famous and traditionals Brazilian brands as Trifil, O Boticário, Regatta, Inoar among others.
Lets' talk?
If you feel like I would be a good fit for your project, or you would just like to have a chat, please drop me an email, I can't wait to hear from you.